Privacy Policy

Assetifyr Privacy Policy

Last updated: January 2026

1. Introduction

Assetifyr (“Assetifyr”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, web application, and related services (the “Platform”).

This policy is designed to comply with the EU General Data Protection Regulation (GDPR) and other applicable data‑protection laws.

2. Who This Policy Applies To

This policy applies to:

  • Website visitors
  • Registered users
  • Service providers
  • Manufacturers, retailers, and partners
  • Any individual whose data is processed through the Assetifyr platform

3. What Data We Collect
3.1 Personal Data You Provide

  • Name, email address, phone number
  • Account and login details
  • Company name and role (if applicable)
  • Support requests and communications

3.2 Asset & Usage Data

  • Asset identifiers (e.g. ATIN, serial numbers, product metadata)
  • Ownership records and lifecycle events
  • Service, maintenance, and repair records
  • Documents such as warranties, invoices, certificates

3.3 Technical & Usage Data

  • IP address
  • Browser type and device information
  • Log files, timestamps, and platform usage metrics.
  • Cookies and similar tracking technologies

4. How We Use Your Data

We process your data to:

  • Provide and operate the Assetifyr platform.
  • Create and manage digital product passports.
  • Enable service requests and ownership transfers.
  • Send maintenance reminders and notifications.
  • Improve platform functionality and security.
  • Comply with legal and regulatory requirements.
  • We do not sell personal data.

5. Legal Basis for Processing

We process data based on:

  • Contractual necessity (to provide the service)
  • User consent (where required)
  • Legitimate interest (platform security, analytics, service improvement)
  • Legal obligations (compliance, audits, record‑keeping)

6. Blockchain & Data Storage

  • Personal data is not stored directly on public blockchains.
  • Blockchain is used only for cryptographic references, proofs, or hashes.
  • Sensitive data is stored off‑chain in secure environments.
  • This design ensures transparency while preserving privacy and ensuring compliance with GDPR.

7. Data Sharing

We may share data only with:

  • Authorised service providers (for service execution)
  • Infrastructure and hosting providers
  • Analytics and security partners
  • Regulatory authorities were legally required
  • Data-processing agreements bind all partners.

8. Data Retention

We retain data:

  • As long as your account is active
  • As required to provide services
  • As required by law or regulation
  • You may request deletion where legally possible.

9. Your Rights (GDPR)

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing.
  • Export your data (data portability)
  • Withdraw consent at any time.

Requests can be sent to: privacy@assetifyr.com

10. Security Measures

We use:

  • Encryption in transit and at rest
  • Role‑based access controls
  • Regular security monitoring
  • Secure authentication mechanisms

No system is 100% secure, but we apply industry best practices.

11. Cookies

We use cookies for:

  • Essential platform functionality
  • Analytics and performance
  • User experience improvements

You can control and delete cookies through your browser settings.

12. Changes to This Policy

We may update this policy from time to time.
Material changes will be communicated via the platform or email.

13. Contact

Assetifyr
Email: privacy@assetifyr.com

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